intellishade
lead creative
LIVE ON:
LOWES · HOME DEPOT
I created the full suite of e-commerce assets for IntelliShade, shaping its digital product presence. I also traveled to Utah to capture a three-day installation project for an influencer collaboration.
02
/
from screen to shade
superhooks
brand designer
LIVE ON:
LOWES · HOME DEPOT | USA + CANADA
A FRESH TAKE ON HANGING SOLUTIONS
Bright, modular content designed to make a growing hardware line immediately understandable across retailers and markets.
03
/
M-D E-COMMERCE /
weatherstrip / flooring / prova /
metal sheets / tools / screens
lead creative
LIVE ON:
LOWES · HOME DEPOT · MENARDS · AMAZON | USA + CANADA
ONE SYSTEM.
HUNDREDS OF PRODUCTS.
I develop English content for U.S. retailers and corresponding English/French assets for Canada—combining market research, localization and consistent brand standards across a large product catalog.
I built consistent design across multiple product categories and thousands of skus.
04
/
AT A GLANCE
6+ YEARS
LEAD CREATIVE
BUILT FROM THE GROUND UP
THOUSANDS
OF ASSETS
US & CANADA
MARKETS
5+ MAJOR RETAIL PLATFORMS
let’s talk / contact form >
2019 - present
M-D Building Products
e-commerce creative lead
from first assetto full production.
| Building m-d’s digital shelf from the ground up
12
_
product
categories
1,000s+
_
skus
5+
_
major retail platforms
What began with no established e-commerce creative program has grown into a full-scale production operation. I built the visual foundations, workflows, and content systems that shaped M-D’s digital shelf and now support a team of three designers producing content across thousands of SKUs and major retail platforms in the USA and Canada.
CREATIVE DIRECTION · E-COMMERCE STRATEGY · ART DIRECTION · CONTENT SYSTEMS · PHOTO + VIDEO · TEAM LEADERSHIP
smarttool
lead creative
BRINGING PRECISION TO LIFE THROUGH MOTION.
LIVE ON:
AMAZON · HOME DEPOT
01
/
digital levels
Storyboarded the campaign narrative
Organized photography and video shoots
Directed the 3D animator
Designed the final static asset system
2019 - present
2019 - present
explore the work
M-D Building Products
e-commerce creative lead
from first assetto full production.
| Building m-d’s digital shelf from the ground up
12
_
product
categories
1,000s+
_
skus
5+
_
major retail platforms
What began with no established e-commerce creative program has grown into a full-scale production operation. I built the visual foundations, workflows, and content systems that shaped M-D’s digital shelf and now support a team of three designers producing content across thousands of SKUs and major retail platforms in the USA and Canada.
CREATIVE DIRECTION · E-COMMERCE STRATEGY · ART DIRECTION · CONTENT SYSTEMS · PHOTO + VIDEO · TEAM LEADERSHIP
Storyboarded the campaign narrative
Organized photography and video shoots
Directed the 3D animator
Designed the final static asset system
smarttool
lead creative
BRINGING PRECISION TO LIFE THROUGH MOTION.
LIVE ON:
AMAZON · HOME DEPOT
01
/
digital levels
intellishade
lead creative
LIVE ON:
LOWES · HOME DEPOT
I created the full suite of e-commerce assets for IntelliShade, shaping its digital product presence. I also traveled to Utah to capture a three-day installation project for an influencer collaboration.
02
/
from screen to shade
superhooks
brand designer
LIVE ON:
LOWES · HOME DEPOT | USA + CANADA
A FRESH TAKE ON HANGING SOLUTIONS
Bright, modular content designed to make a growing hardware line immediately understandable across retailers and markets.
03
/
M-D E-COMMERCE /
weatherstrip / flooring / prova /
metal sheets / tools / screens
lead creative
LIVE ON:
LOWES · HOME DEPOT · MENARDS · AMAZON | USA + CANADA
ONE SYSTEM.
HUNDREDS OF PRODUCTS.
I develop English content for U.S. retailers and corresponding English/French assets for Canada—combining market research, localization and consistent brand standards across a large product catalog.
I built consistent design across multiple product categories and thousands of skus.
04
/
AT A GLANCE
6+ YEARS
LEAD CREATIVE
BUILT FROM THE GROUND UP
THOUSANDS
OF ASSETS
US & CANADA
MARKETS
5+ MAJOR RETAIL PLATFORMS
let’s talk / contact form >
M-D Building Products
e-commerce creative lead
2019 - present
from first assetto full production.
| Building m-d’s digital shelf from the ground up
12
_
product
categories
1,000s+
_
skus
5+
_
major retail platforms
What began with no established e-commerce creative program has grown into a full-scale production operation. I built the visual foundations, workflows, and content systems that shaped M-D’s digital shelf and now support a team of three designers producing content across thousands of SKUs and major retail platforms in the USA and Canada.
explore the work
CREATIVE DIRECTION · E-COMMERCE STRATEGY · ART DIRECTION · CONTENT SYSTEMS · PHOTO + VIDEO · TEAM LEADERSHIP
let’s talk / contact form >
superhooks
brand designer
LIVE ON:
LOWES · HOME DEPOT | USA + CANADA
A FRESH TAKE ON HANGING SOLUTIONS
Bright, modular content designed to make a growing hardware line immediately understandable across retailers and markets.
03
/
M-D E-COMMERCE / weatherstrip / flooring / prova / metal sheets / tools / screens
lead creative
LIVE ON:
LOWES · HOME DEPOT · MENARDS · AMAZON | USA + CANADA
ONE SYSTEM. HUNDREDS OF PRODUCTS.
I develop English content for U.S. retailers and corresponding English/French assets for Canada—combining market research, localization and consistent brand standards across a large product catalog.
I built consistent design across multiple product categories and thousands of skus.
04
/
smarttool
lead creative
BRINGING PRECISION TO LIFE THROUGH MOTION.
Storyboarded the campaign narrative
Organized photography and video shoots
Directed the 3D animator
Designed the final static asset system
LIVE ON:
AMAZON · HOME DEPOT
01
/
digital levels
intellishade
lead creative
LIVE ON:
LOWES · HOME DEPOT
I created the full suite of e-commerce assets for IntelliShade, shaping its digital product presence. I also traveled to Utah to capture a three-day installation project for an influencer collaboration.
02
/
from screen
to shade
AT A GLANCE
6+ YEARS
LEAD CREATIVE
BUILT FROM THE GROUND UP
THOUSANDS
OF ASSETS
US & CANADA
MARKETS
5+ MAJOR RETAIL PLATFORMS