The goal isn’t to make a logo.It’s to see how far an idea can go.
AT A GLANCE
VENTURE
CONCEPTS
4
HOUR
CONCEPTS
1
DIFFERENT
INDUSTRIES
4
VENTURE
THINKING
END TO END
let’s talk / contact form >
experiments
VENTURE CONCEPTION / PRODUCT INNOVATION / CREATIVE DEVELOPMENT
from first assetto full production.
| Self-imposed projects. Self-imposed deadlines. Usually an hour or less.
I use rapid concepting to keep my creative instincts sharp—starting with an idea and pushing it beyond a visual identity.
Sometimes that means branding. Sometimes it means physical logistics, product systems, custom components or engineering a solution that doesn’t exist yet.
Each experiment is approached with a venture creation mindset: What’s the market? What’s the product? How does it work? How is it made, sold, packaged and experienced?
MORE THAN
A BOWL.
PESTO WITH
A BLAST RADIUS.
Slurp Society is a ramen house built around more than the food. Known for ramen, bao buns and an energetic atmosphere, the concept explores how a restaurant can become a social experience with an identity people want to participate in.
The visual system combines playful typography, an ownable noodle-inspired mark and bold, approachable graphics designed to carry across signage, menus, packaging, promotions and the physical space.
The concept turns fresh pesto into something dangerously good, building an entire packaging system around bomb and fallout imagery. A custom grenade-inspired glass vessel transforms the product itself into part of the brand, while warning labels, hazard graphics and irreverent copy carry the idea through every touchpoint.
SLURP SOCIETY /
RESTAURANT CONCEPT / BRAND IDENTITY / EXPERIENCE DESIGN
B.O.M.B | Based on my basil /
FOOD CONCEPT / PACKAGING DESIGN / PRODUCT INNOVATION
The Experience:
RAMEN · BAO BUNS · LATE NIGHTS · GOOD COMPANY
Handle With Care:
NUCLEAR HOT · SPREAD RESPONSIBLY · BASED ON MY BASIL
02
03
/
/
/
product Highlights:
LESS WASTE · REUSABLE SYSTEM · REFILLABLE FUEL · UNIQUE
VESUVI /
Reusable product system / Industrial concept / Brand development
WHAT IF
THE CANDLE WASN'T DISPOSABLE?
A waste problem became a product question: why are we throwing away the most permanent part of a candle?
VESUVI reimagines the category as a reusable system—a permanent sculptural vessel, replaceable flame CORE and refillable wax fuel designed around an entirely new ritual.
01
/
The Aesthetic:
COUTURE · ROMANCE ·
IMPERFECTION · EDGE
ivory atelier /
FASHION CONCEPT / BRAND IDENTITY / EDITORIAL DIRECTION
CREATOR
SOFT SILHOUETTES. SHARP EDGES. ZERO TRADITION.
Ivory Atelier reimagines the traditional bridal house through a high-fashion editorial lens.
Romantic silhouettes and couture-inspired styling are disrupted with distressed textures, torn paper, imperfect typography and raw photographic treatments—creating an identity that feels luxurious without feeling precious.
04
/
01
CREATOR
CREATOR
CREATOR
CREATOR
The goal isn’t to make a logo.It’s to see how far an idea can go.
AT A GLANCE
VENTURE
CONCEPTS
4
HOUR
CONCEPTS
1
DIFFERENT
INDUSTRIES
4
VENTURE
THINKING
END TO END
let’s talk / contact form >
experiments
VENTURE CONCEPTION / PRODUCT INNOVATION / CREATIVE DEVELOPMENT
from first assetto full production.
| Self-imposed projects. Self-imposed deadlines. Usually an hour or less.
I use rapid concepting to keep my creative instincts sharp—starting with an idea and pushing it beyond a visual identity.
Sometimes that means branding. Sometimes it means physical logistics, product systems, custom components or engineering a solution that doesn’t exist yet.
Each experiment is approached with a venture creation mindset: What’s the market? What’s the product? How does it work? How is it made, sold, packaged and experienced?
MORE THAN
A BOWL.
PESTO WITH
A BLAST RADIUS.
Slurp Society is a ramen house built around more than the food. Known for ramen, bao buns and an energetic atmosphere, the concept explores how a restaurant can become a social experience with an identity people want to participate in.
The visual system combines playful typography, an ownable noodle-inspired mark and bold, approachable graphics designed to carry across signage, menus, packaging, promotions and the physical space.
The concept turns fresh pesto into something dangerously good, building an entire packaging system around bomb and fallout imagery. A custom grenade-inspired glass vessel transforms the product itself into part of the brand, while warning labels, hazard graphics and irreverent copy carry the idea through every touchpoint.
SLURP SOCIETY /
RESTAURANT CONCEPT / BRAND IDENTITY / EXPERIENCE DESIGN
B.O.M.B | Based on my basil /
FOOD CONCEPT / PACKAGING DESIGN / PRODUCT INNOVATION
CREATOR
The Experience:
RAMEN · BAO BUNS · LATE NIGHTS · GOOD COMPANY
Handle With Care:
NUCLEAR HOT · SPREAD RESPONSIBLY · BASED ON MY BASIL
02
03
/
/
/
product Highlights:
LESS WASTE · REUSABLE SYSTEM · REFILLABLE FUEL · UNIQUE
VESUVI /
Reusable product system / Industrial concept / Brand development
CREATOR
WHAT IF
THE CANDLE WASN'T DISPOSABLE?
A waste problem became a product question: why are we throwing away the most permanent part of a candle?
VESUVI reimagines the category as a reusable system—a permanent sculptural vessel, replaceable flame CORE and refillable wax fuel designed around an entirely new ritual.
01
/
The Aesthetic:
COUTURE · ROMANCE ·
IMPERFECTION · EDGE
ivory atelier /
FASHION CONCEPT / BRAND IDENTITY / EDITORIAL DIRECTION
CREATOR
SOFT SILHOUETTES. SHARP EDGES. ZERO TRADITION.
Ivory Atelier reimagines the traditional bridal house through a high-fashion editorial lens.
Romantic silhouettes and couture-inspired styling are disrupted with distressed textures, torn paper, imperfect typography and raw photographic treatments—creating an identity that feels luxurious without feeling precious.
04
/
01
CREATOR
CREATOR
CREATOR
CREATOR
The goal isn’t to make a logo.It’s to see how far an idea can go.
AT A GLANCE
VENTURE
CONCEPTS
4
HOUR
CONCEPTS
1
DIFFERENT
INDUSTRIES
4
VENTURE
THINKING
END TO END
let’s talk / contact form >
experiments
VENTURE CONCEPTION / PRODUCT INNOVATION / CREATIVE DEVELOPMENT
from first assetto full production.
| Self-imposed projects. Self-imposed deadlines. Usually an hour or less.
I use rapid concepting to keep my creative instincts sharp—starting with an idea and pushing it beyond a visual identity.
Sometimes that means branding. Sometimes it means physical logistics, product systems, custom components or engineering a solution that doesn’t exist yet.
Each experiment is approached with a venture creation mindset: What’s the market? What’s the product? How does it work? How is it made, sold, packaged and experienced?
MORE THAN
A BOWL.
PESTO WITH
A BLAST RADIUS.
Slurp Society is a ramen house built around more than the food. Known for ramen, bao buns and an energetic atmosphere, the concept explores how a restaurant can become a social experience with an identity people want to participate in.
The visual system combines playful typography, an ownable noodle-inspired mark and bold, approachable graphics designed to carry across signage, menus, packaging, promotions and the physical space.
The concept turns fresh pesto into something dangerously good, building an entire packaging system around bomb and fallout imagery. A custom grenade-inspired glass vessel transforms the product itself into part of the brand, while warning labels, hazard graphics and irreverent copy carry the idea through every touchpoint.
SLURP SOCIETY /
RESTAURANT CONCEPT / BRAND IDENTITY / EXPERIENCE DESIGN
B.O.M.B | Based on my basil / FOOD CONCEPT / PACKAGING DESIGN / PRODUCT INNOVATION
CREATOR
CREATOR
The Experience:
RAMEN · BAO BUNS · LATE NIGHTS · GOOD COMPANY
Handle With Care:
NUCLEAR HOT · SPREAD RESPONSIBLY · BASED ON MY BASIL
02
03
/
/
product Highlights:
LESS WASTE · REUSABLE SYSTEM · REFILLABLE FUEL · UNIQUE
VESUVI / Reusable product system / Industrial concept / Brand development
CREATOR
WHAT IF
THE CANDLE WASN'T DISPOSABLE?
A waste problem became a product question: why are we throwing away the most permanent part of a candle?
VESUVI reimagines the category as a reusable system—a permanent sculptural vessel, replaceable flame CORE and refillable wax fuel designed around an entirely new ritual.
01
/
The Aesthetic:
COUTURE · ROMANCE · IMPERFECTION · EDGE
ivory atelier / FASHION CONCEPT / BRAND IDENTITY / EDITORIAL DIRECTION
CREATOR
SOFT SILHOUETTES. SHARP EDGES. ZERO TRADITION.
Ivory Atelier reimagines the traditional bridal house through a high-fashion editorial lens.
Romantic silhouettes and couture-inspired styling are disrupted with distressed textures, torn paper, imperfect typography and raw photographic treatments—creating an identity that feels luxurious without feeling precious.
04
/